Delivering strategic insights to maximise market opportunities
The Commercial Eyes Market Insight team consists of experienced consultants, including specialists in strategic marketing, competitive intelligence and market analytics.
We offer a holistic approach to new product planning and market assessment to help clients maximise opportunities in an increasingly complex and uncertain environment. Our consultants have a practical and thorough understanding of the Australian healthcare environment and changing landscape, backed by sound technical skills, knowledge and experience.
Our Market Insight team can provide an end-to-end service throughout the life cycle of your technology including:
Product feasibility assessments
Portfolio analysis and due diligence
Competitive intelligence and strategic insights
Market entry strategies launch planning and implementation
Landscape assessments and patient/treatment journey analysis
Key opinion leader and stakeholder mapping
Private / public reimbursement strategies
Distribution and supply chain optimisation
The Market Insights team are hands-on in their approach and are determined to provide as much value in each engagement as possible. This involves carefully listening to each client, to deeply understand their needs and tailor the work accordingly. It means moving beyond the simple solution, delving deeper to uncover genuine insights and delivering high-quality outcomes to help drive decision making. We work in close collaboration with our client teams to develop insights and recommendations that can be supported and implemented with confidence.
The breadth of consultative services offered by Commercial Eyes means we can work closely with our Market Access, Regulatory and Medical Services teams where required.
With over 20 years of consulting experience Tanya van der Wall (Associate Director, Market Insight) will help your business gain a competitive edge designing practical solutions with lasting results