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Market Access, Pricing & Policy

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The Commercial Eyes Market Access and Pricing team consists of highly experienced consultants with a practical and thorough understanding of the challenges to market access in Australia and New Zealand for pharmaceuticals, nutritional products, blood products, vaccines, devices, diagnostics and medical services.

Our team carefully assess your objective and leverage their in-depth knowledge of local and international healthcare markets, payer systems and policy, to provide strategic, clinical, statistical, economic and pricing advice that will give your product the best chance of success. With a highly collaborative approach, we balance technical accuracy with the seamless delivery of a clear and meaningful value story in the context of our dynamic and complex reimbursement system. Our insights into market dynamics and the needs of payers, our access to key data sources, and our established relationships with influential stakeholders will be at your disposal.

The Market Access team can provide an end-to-end service including:

Reimbursement feasibility and pricing assessments

Reimbursement strategy development, including the facilitation of cross-functional workshops

Submissions for Health Technology Assessment (PBAC, MSAC, PLAC, NBA, PHARMAC, co-dependent submissions)

Economic and budget impact modelling

Meta-analysis and indirect treatment comparisons

Government relations strategy development

Analysis of PBAC outcomes and PBS pricing

Funding proposals to PHI and the federal budget

Jo Atkins

Jo Atkins

With over 20 years of consulting experience Jo Atkins will help your business gain a competitive edge designing practical solutions with lasting results

Quality is important to us

Our processes are supported by our well-established ISO accredited quality management framework to ensure process efficiency and optimal outcomes

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