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Commercial Eyes receives marketing award for product launch campaign

Congratulations to Associate Director, Dianne Gill and our Medical Communications & Patient Engagement team for receiving a Diamond Award from Consumer Healthcare Products Australia.

The team took home the marketing award for Best Healthcare Professional Initiative, after delivering a successful product launch strategy and campaign for one of our clients.

The brief for Commercial Eyes was to assist the client to launch a product into a competitive market, while avoiding cannibalisation of the client’s existing products in that market. Our Medical Communications & Patient Engagement team were able to do this by considering the positioning of the entire product range and developing engaging educational material to support healthcare professionals with appropriate patient selection.

We always appreciate recognition for the work that we do and know that we can help make a difference in the lives of patients.

For more information on the services and programs that our Medical Communications & Patient Engagement team offer, please click here.

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