Hot Topics
Unlocking the Power of Transparency: Competitive Intelligence and the Birth of TRoVE (TRansfer of ValuE)
At Commercial Eyes, we are dedicated to staying at the forefront of the pharmaceutical and healthcare industry by developing innovative tools and frameworks that provide valuable insights for our clients. Our...
Having the Right QPPV Is Essential to Meeting Pharmacovigilance Obligations
Ensuring the right QPPV is crucial for meeting pharmacovigilance obligations in an evolving landscape of therapeutic goods....
Navigating the Complexities: Health Technology Assessment for Rare Diseases
The Commercial Eyes Access team recently had the opportunity to attend a seminar ‘Should we use a different HTA process for rare disease treatments?’ organised by Melbourne University, led by...
Understanding Patient Perspectives: The First in our Ongoing Patient Survey Series
In recent years there has been a shift in healthcare towards a more 'patient-centric' approach. However despite this shift, there remains a limited understanding of patients’ perspectives. Here we present...
Supporting Our Support Workers
Social workers provide vital support in the healthcare cycle, helping with treatment plans and being a critical communicative link between patients and HCPs. This link can be used to help...
Developments in Thought-Leadership
Identifying the right thought leader is critical in Medical Communications, and with the shift to omnichannel marketing, these leaders are finding new mediums to engage and influence scientific...
International Women’s Day 2023
Commercial Eyes was built on the foundation of a flexible business model designed to embrace and empower the incredible women in our...
Pricing & policy decisions: Do you have an external or company only view?
The effectiveness of one intervention compared to another, also known as the treatment effect, is frequently a key consideration when assessing the cost-effectiveness of alternative therapeutic interventions for economic...
A high-quality Medical Information service is an investment in patients and the healthcare system, not a commodity.
Despite being readily accessible to patients and health care professionals, Medical Information remains an underutilised resource....
Facing Challenges in Medical Information
We really do pride ourselves on efficiency and quality. We aim to respond and provide quality information in a timely manner, as we understand the urgency of these enquiries and...
Extended hours for Medical Information Service
The need for Medical Information services outside the standard 9am to 5pm AEST business day has become increasingly important and is required by sponsors nationally and globally. With having extended...
Navigating Significant Safety Issues
In recent years public expectations for rapid identification and the prompt management of emerging safety issues has grown exponentially, with drug safety coming to the forefront of many consumers'...