Home Insights Empowering Patients with Comprehensive Support: How Commercial Eyes’ Patient Support Programs Make a Difference

Empowering Patients with Comprehensive Support: How Commercial Eyes' Patient Support Programs Make a Difference

In part three of our six-part series, we focus on how the right design of Patient Support Programs (PSPs) empowers patients and improves outcomes in their treatment journey. At Commercial Eyes, our Patient Support Programs are designed to provide personalised, compassionate care that goes beyond medical treatment. By focusing on sustainability and collaboration with our clients, HCPs, patients and carers, we ensure that our programs remain effective and enduring, helping patients confidently navigate their treatment journey and changing needs over time. i.e. From telehealth services to in-home delivery, our end-to-end services are designed to prioritise the patient experience, enhancing both health outcomes and quality of life throughout their treatment journey.

Patients facing serious health challenges need more than just medical treatment—they need continuous, compassionate support throughout their journey. And there is no one size fits all service or support. Through our extensive experience, and comprehensive research and insights focus, it is clear that Patient Support Programs (PSPs) designed to provide the comprehensive assistance and resources provides the reassurance necessary to manage their health treatment journey confidently. This not only increases the likelihood that patients will remain on treatment but also enables the sustained success of the program over the longer term.

Human Connection in Healthcare

In our program design, we firmly believe in the power of human connection. Our PSPs prioritise personalised interactions. By fostering these meaningful connections, whether through targeted nurse calls or practical assistance in enabling home delivery of medications, we help patients feel more understood, supported, and confident in managing their health. Our commitment to combining advanced healthcare services with a compassionate approach ensures that patients receive the best possible medical education and care necessary for a positive treatment experience.

Sustainability at the Core of Our Programs

At Commercial Eyes, we prioritise the sustainability of every program we develop. We are committed to creating PSPs that ensure that the patient remains at the centre of everything we do and are also cost-effective.

Our approach involves careful planning and resource management to maintain the program’s financial viability without compromising the quality of care and support provided to patients. By focusing on sustainability, we ensure that our programs can continue to deliver value and support over the long term.

Key Services in Our Patient Support
Programs

  • Nurse and life coach services: A key feature of our PSP is our team of internal nurses and coaches who can conduct telehealth or home sessions. These experienced healthcare professionals are available to offer guidance, answer questions, and provide emotional support to patients from the comfort of their homes. Our Telehealth services ensure that patients can access medical advice and support at their convenience, enhancing their treatment experience.
  • Reminder Services: We also offer reminder services to help patients adhere to their treatment schedules, ensuring they stay on treatment longer and on time, which is crucial for the effectiveness of their therapy.
  • Digital: We provide curated information to patients via online education platforms and can offer direct comms via email/SMS or Apps at intervals during their treatment journey, helping to ensure adherence and providing continuous support.
  • In-Home Delivery Services: We partner with trusted logistics providers to offer convenient in-home delivery of medications and other necessary supplies. This service ensures that patients receive their treatments directly at their doorstep, adding another layer of support and convenience to their care.
  • Additional Resources: We offer access to information about the treatment journey and leverage existing patient foundations and forums to provide further support.

Case Study: Supporting Male Cancer Patients in Australia

Brief:

Gather insights and design a program to provide support options for male cancer patients where existing resources and support services for patients and carers were limited.

Solution:

We created a multifaceted PSP that offers patients the opportunity to access and engage with several different services, including:

  • ‘Pharmacists’ phone calls to make patients feel supported and supports treatment compliance.
  • Nurse home injection support.
  • Exercise kits.
  • Exercise Physiologists call to support patients to stay active during treatment

Results:

  • This customised approach has created a patient-centric program that empowers patients to take control of their healthcare journey
  • Significantly greater uptake than projected has led to expansion of the program
  • Over 1,500 patients enrolled.
  • over 350 HCPs enrolled.
  • 57% of patients enrolled in all four services.
If you would like to learn more about how we can help you design a successful Access Program,
please contact our Head of Patient Programs, Bree Mckenzie

Explore our full 6-part series

Bree McKenzie

Head of Patient Programs

With over 15 years of experience in brand and marketing communications in health and fast-moving consumer goods. Bree has worked across many therapeutic areas. Bree strongly focuses on patient support...

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