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Jo Atkins

Head of Access, Research and Intelligence

Jo is a registered pharmacist with post graduate qualifications in Health Economics and a Master of Management with a major in Marketing from the Macquarie Graduate School of Management (MGSM). Jo is also a certified Competitive Intelligence professional (CIP-1) with the Academy of Competitive Intelligence (ACI).

Jo has over 25 years industry experience and has held senior management roles with responsibilities for product launches both locally and internationally. As a consultant since 2006, working with hundreds of companies across diverse brands and therapeutic areas, Jo has an in-depth knowledge of the Australian healthcare environment which allows her to provide clients with actionable insights on competitive intelligence, new product assessments, market access pathway identification, market research and commercialization strategy projects.

Jo is focused on growing the Access, Research & Intelligence groups capabilities, expertise, and reputation, endeavouring to ensure client satisfaction by making sure that the appropriate analysis, thought and rigor is behind all marketing, research and market access strategies and submissions. Whilst Jo enjoys the four seasons of Melbourne, she also loves to travel and spend time at sporting events with her family and friends.

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