Jo Atkins is a registered pharmacist with post graduate qualifications in marketing, health economics and competitive intelligence. She has over 20 years industry experience with senior management responsibilities for Sales, Marketing, and Business Development. Jo has significant experience in Hospital and Specialty Brands Marketing including leading the launches of several major Oncology/Hematology brands and line extensions. Jo has expertise in competitive intelligence, new product assessments and commercialization strategies. Recently Jo attended the Academy of Competitive Intelligence in Boston, Massachusetts and gained certification in Competitive Intelligence. Jo is passionate about product commercialization and ensuring that the appropriate thought and rigor is behind all marketing and market access strategies and plans.