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ARCS Australia appoints Commercial Eyes Founder and Managing Director to Board.

ARCS Australia, a leading, membership-based organisation focused on the development and growth of the Australian healthcare sector, has appointed Commercial Eyes Founder and Managing Director, Andrew Carter, to its Board of Directors.

With nearly 30 years’ experience in the medicines and medical device industry, Andrew is a highly qualified and skilled business leader and company director, with a strong track record in leadership, strategy, business structuring, growth and delivering financial stability.

This along with Andrew’s nearly twenty years of governance experience in both the private and public sector will bring a depth of knowledge to the ARCS Board as they work to shape the future of the organisation, with a continued focus on their mission of providing education, career pathways, professional development and advocacy to those working in the sector.

In a recent announcement ARCS President, George Papadopoulos, welcomed Andrew and other newly elected members to the Board and thanked outgoing Board members for their contributions to ARCS and the healthcare sector.


For more information on ARCS Australia, please click here.

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Commercial Eyes receives marketing award for product launch campaign

Congratulations to Associate Director, Dianne Gill and our Medical Communications & Patient Engagement team for receiving a Diamond Award from Consumer Healthcare Products Australia.

The team took home the marketing award for Best Healthcare Professional Initiative, after delivering a successful product launch strategy and campaign for one of our clients.

The brief for Commercial Eyes was to assist the client to launch a product into a competitive market, while avoiding cannibalisation of the client’s existing products in that market. Our Medical Communications & Patient Engagement team were able to do this by considering the positioning of the entire product range and developing engaging educational material to support healthcare professionals with appropriate patient selection.

We always appreciate recognition for the work that we do and know that we can help make a difference in the lives of patients.

For more information on the services and programs that our Medical Communications & Patient Engagement team offer, please click here.

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Commercial Eyes at PharmAus19

The Commercial Eyes team had the pleasure of joining colleagues, clients, and representatives from across the pharmaceutical industry this week for PharmAus19 at Australia’s Parliament House.

PharmAus is an annual event held in Canberra and hosted by Medicines Australia to showcase the medicines industry and engage decision makers.

2019 marks the third PharmAus event, with the theme being “Medicines Matter”. Sessions throughout the policy symposium reflected on how medicines matter to patients, the community, the economy and the government.

After opening remarks from Medicines Australia CEO Liz De Somer and Board Chair Anna Lavelle, the Hon Greg Hunt MP reflected on a number of personal interactions he and his colleagues have had with patients who have directly benefited from new medicines.

Professor Andrew Wilson spoke about the upcoming National Medicines Policy review, after raising it at the same forum 2 years previously. While Prof Wilson considers the “high order principles remain sound”, he spoke to the challenges of emerging therapies that no longer fit the narrower definition of a medicine. These innovations have the potential to profoundly change peoples lives, but will challenge traditional assessment frameworks and the way care is delivered and funded.

A number of presentations focused on indigenous health, and initiatives addressing the known gap in health outcomes. The work from Dragon Claw was particularly inspiring and well worth a look.

Keynote speaker Frank Lichtenberg presented his findings from his work on the impact of pharmaceutical innovation on premature mortality and hospitalization in Australia. This work highlights the quantifiable benefits the medicines industry has on health outcomes, and was a pertinent reminder that this part of the sector is one of the most assessed, and most efficient components of the entire health sector.

It is a privilege for the Commercial Eyes team to work closely with so many of the companies represented at PharmAus, to play a key role in making their innovations available to the patients that can benefit from them.

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Educating and empowering Indigenous children through Yalari

Commercial Eyes is honoured to be able to provide ongoing support to educating Indigenous children through Yalari.

Yalari’s mission is to educate and empower Indigenous children from regional, rural and remote communities by providing scholarships at leading Australian boarding schools.

We recently attended their fundraising event, Yalari Melbourne Celebration, and are delighted to be able to provide ongoing sponsorship to a Yalari student.

Being at Timbertop has taught me that I can do way more things than before. I have pushed myself to the best of my abilities. Timbertop does that to you – you think you can’t do things but when you really try and push yourself, you can do anything.
I appreciate my sponsor and Yalari so much. They have given me so many opportunities in life I would never have gotten without them. I have experienced so many things in the past 3 years and will forever cherish them.

Yalari’s Commercial Eyes sponsored student commented.

Through this contribution, Commercial Eyes and Yalari are able to help students to reach their full potential and we love to follow their journey as they work hard, dream big and achieve!


For more information on Yalari, click here.

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Commercial Eyes appoints Simon Higgins to head up new Commercialisation Services division

Commercial Eyes Pty. Ltd., one of Australia’s most successful health technology commercialisation companies, is pleased to announce the appointment of Simon Higgins to head up it’s new Commercialisation Services division.

Simon joins Commercial Eyes with over 20 years’ experience in the healthcare industry most notably as Director of Business Operations and the Commercial Lead for Pfizer, and more recently as heading up Bristol Myers Squibb’s Access, Policy and Advocacy division.

The new Commercialisation Services division offers a comprehensive and focused range of consulting services across the company’s existing offering of Market Insights, Market Access, Pricing and Policy as well as Medical Communications and Patient Engagement. It will also complement the company’s Medical Services division.

“In an increasingly complex environment we continue to see a need to provide integrated and comprehensive commercialisation services that allow medicines and other treatments to get to patients as quickly as possible,” Commercial Eyes’ founder and Managing Director, Andrew Carter said.

We saw Simon’s background and experience as the perfect fit for this role which draws on his broad experience in market access and commercialisation of novel pharmaceuticals and in the growth of established technologies.

Established in 2001, Commercial Eyes has rapidly grown to become a leading pharmaceutical and medical device commercialisation business with almost 90 people across four countries. Comprised of experienced subject matter experts with substantial real-world experience and a pragmatic, solutions-oriented approach, the company delivers tailored advice and services to those with a commercial interest in getting medicines to market.

On his appointment, Simon commented, “What has impressed me most is the passion the Commercial Eyes team has in partnering with our clients to get their health technology to patients that can benefit. This is across an incredibly broad offering, including understanding the local market dynamics, navigating the most appropriate regulatory and reimbursement pathway, communicating the value and benefits of product innovation, through to assisting sponsors to meet their post market safety requirements.

“Commercial Eyes is also setting a high standard in the industry with its workplace culture. While they have a commitment to delivery high-quality outcomes, this is achieved in a co-operative and supportive environment. There is a strong focus on community engagement, flexibility and wellbeing in the workplace which really appeals to me.”

I am looking forward to working together with the Commercial Eyes team and our clients to fulfil their objectives within the Australian and New Zealand health systems, leveraging the expertise from right across the Commercial Eyes business.

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Leukaemia Foundation – Raising Awareness of Blood Cancers

September is Blood Cancer Awareness month

Through various parts of our business including market access and insights, regulatory services and medical communications, Commercial Eyes works with a number of organisations involved in improving and extending the lives of people living with leukaemias and other blood cancers.

At a recent staff event, we were able to hear Patrick Devine share his story. Patrick was diagnosed with a rare blood cancer 10 years ago and with the help of clinical trials, is defying the usual life expectancy of his cancer type.

We were also pleased to provide the Leukaemia Foundation with a $5000 donation to support their bold goal to achieve Zero Lives Lost to Blood Cancer by 2035.

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PHARMAC prepares to take over the procurement of medical devices

Access to medical devices in New Zealand is changing


The Therapeutic Products Bill will be published shortly, resulting in PHARMAC assuming responsibility for the procurement and funding of medical devices in addition to their current brief of medicines. This is due to the establishment of a joint regulatory scheme to incorporate all therapeutic products (medicines including cell and tissue products and medical devices). This Bill replaces the Medicines Act that has been in place since 1981.


It is widely acknowledged that PHARMAC has implemented policies that have resulted in the procurement of the lowest priced drugs in the OECD. However, PHARMAC has also implemented policies have resulted in significant delay in access to new medicines, primarily due to working with a fixed yearly budget.


Professional medical societies agree that the Medicines Act 1981 is outdated and no longer fit for purpose but have expressed concern regarding the potential change in patients’ access to medical devices.


Considering the potential impact of disruptions to the supply chain and reduced availability of medical device products, it is critical to have a practical and thorough understanding of the challenges to market access in New Zealand to successfully navigate the increasingly complex PHARMAC reimbursement system. 


The Commercial Eyes Market Access team is highly experienced in developing reimbursement strategy and funding applications for consideration by PHARMAC. For assistance in navigating the PHARMAC reimbursement and pricing landscape, please contact Tenille Manuele (Director, Market Access & Pricing): [email protected]

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No CE mark? No problem.

CE Mark

Changes to legislation have increased flexibility for Sponsors looking to market medical devices in Australia.

Historically the TGA has only recognised EC certificates from European notified bodies or a TGA conformity assessment to support the inclusion of a Medical Device or IVD on the ARTG. Waiting for the European CE mark to be granted often resulted in delayed entry of devices into the Australian market.

In August 2018, a change was made to the legislation that permits the TGA to accept certification from a number of other markets with similar regulatory systems.  Acceptable certification includes decisions of the United States Food and Drug Administration (US FDA), approvals and licences issued by Health Canada, pre-market approvals from Japan and Certificates and reports issued under the Medical Device Single Audit Program (MDSAP).

The change has removed the reliance on the European notified bodies’ EC certificates, providing greater flexibility for sponsors, especially those based in North and South America.

If you’re looking at bringing a medical device to Australia the absence of a CE mark may no longer be an issue.

If you need assistance with medical devices in Australia, please contact our Regulatory Services team.

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PHARMAC issues a call for funding applications for medicines for rare disorders

PHARMAC Call for Funding

Applications will be accepted until 5pm on the 5th of August 2019 and will be considered by the Rare Disorders Subcommittee at their meeting scheduled for the 24th of September 2019.


Eligibility criteria:

  • The medicine must have been approved by Medsafe or an approved international regulatory authority for the identified indication;
  • The disorder is a clinically defined disorder affecting an identifiable and measurable patient population with a prevalence of less than 1:50,000 in NZ;
  • The medicine is only registered for the treatment of the rare disorder, or if it is registered for other disorders (or is part of Phase 3 clinical trials for other disorders), the cumulative prevalence across all indications is still less than 1:50,000 in NZ.


Additionally, applications should still meet the requirements of a full funding application, addressing the Factors for Consideration, as per standard PHARMAC submissions.


For assistance in the preparation of an application to PHARMAC, please contact [email protected]

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International Women’s Day Celebrations

International Women’s Day (March 8) is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity.

On IWD we celebrated our amazing woman and we considered the role gender imbalance plays in Domestic Violence, and thought about what we can each do for #BalanceforBetter.

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