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Monthly Archives: March 2010

Taking Medicine Up Close and Personal

How will ‘personalised medicine’ change pharmaceutical marketing? Continue reading

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The Rudd Reforms: Outcome or Activity?

Sweeping heath system reforms were proposed in March. We look at the potential impact on the pharma and device sectors. Continue reading

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Business Process Reform at the TGA

The TGA are proposing the most significant changes to the evaluation process for prescription medicines in nearly 20 years. In this article, the proposed changes are summarised and the potential effects for industry are discussed. Continue reading

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The Top 5: APP Highlights

APP 2010 was held at the Gold Coast, March 11-13. Many remarked that the extremely well attended conference was the best ever, with topical speakers and a significantly increased exhibition space. If you couldn’t make it, our Top Five gives you a taste of the action. Continue reading

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